Brands can & should use a brand community as a potent tool to maintain and expand their devoted fan bases. They are excellent for improving leads conversions, and advocacy as well as customer retention and satisfaction. One of the most effective strategies a business can ...

Looking to enhance your bottom line while increasing lifetime value, decreasing churn, and client engagement? Consider the last time you had a truly wonderful customer experience, and keep in mind how it made you feel. Do the same thing for the previous time you had a bad client encounter. A ...

Although a third of smartphone users download an app each month, it doesn't necessarily mean they utilize it. In reality, while mobile app retention is declining, app abandonment—the act of using an app just once and then uninstalling it or never using it again—is on the rise. If you retain 20% of ...

Customer communities drive value for companies. Communities have the power to combine manager roles and change communications from one-to-one to many-to-many. You can promote product uptake, analyze customer data and comments, improve the customer experience, and streamline communication with the ...

One of today's top marketing challenges is customer engagement. Why? Because it emphasizes the primary goal of marketing, which is to develop relationships with consumers to ensure that they pick you over your competitors, like and profit from your product or service, return for more, and recommend ...

Things you will find inside! What does it mean to re-engage your customers? 3 reasons why your users are leaving you & strategies to overcome them Simple tools to re-engage your customers 7 Strategies to re-engage your users Every brand and marketer wants to keep users ...

The diversity, excellence, and enthusiasm of the coffee industry are all celebrated on International Coffee Day. It is a chance for coffee enthusiasts to spread their enthusiasm for the brew and show their support for the numerous farmers whose lives depend on the aromatic commodity. Every year on ...

Every coffee enthusiast has a favorite brand. It's the tried-and-true grocery store stock for some. For others, it is a boutique roaster that solely accepts internet orders. However, since we only drink coffee once (maybe three times) every day, it's simple to become bored with the same old cup of ...

Too much oil can clog skin pores, make skin appear too glossy, and lead to acne outbreaks. People with oily skin must look for items that will remove excess oil from their skin without over-drying it. This will balance the oiliness in their skin, reducing breakouts. The good news is you can manage ...

Coffee production has increased by over 20% in the last ten years. Market growth is also predicted to average 2.2% year over ten years. However, everything artificially put in the world has an impact. From contact lenses to coffee beans there are better ways of producing. The rise in temperatures ...

Amazon collaborates with coffee board. Amazon is now going to sell premium Indian coffees now on its website. This is thanks to a partnership between the company and the Coffee Board of India. The Coffee Board of India is a division of the Ministry of Commerce and Industry. It is also in charge of ...

Identifying your first 100 customers and then generating business is the key to achieving the validation and traction any new venture needs. So, who are these magical early adopters?  Opposite to popular belief, early adopters are not those who are most eager to test new products/innovations. Early ...