Brands can & should use a brand community as a potent tool to maintain and expand their devoted fan bases. They are excellent for improving leads conversions, and advocacy as well as customer retention and satisfaction. One of the most effective strategies a business can ...

Looking to enhance your bottom line while increasing lifetime value, decreasing churn, and client engagement? Consider the last time you had a truly wonderful customer experience, and keep in mind how it made you feel. Do the same thing for the previous time you had a bad client encounter. A ...

Although a third of smartphone users download an app each month, it doesn't necessarily mean they utilize it. In reality, while mobile app retention is declining, app abandonment—the act of using an app just once and then uninstalling it or never using it again—is on the rise. If you retain 20% of ...

Customer communities drive value for companies. Communities have the power to combine manager roles and change communications from one-to-one to many-to-many. You can promote product uptake, analyze customer data and comments, improve the customer experience, and streamline communication with the ...

One of today's top marketing challenges is customer engagement. Why? Because it emphasizes the primary goal of marketing, which is to develop relationships with consumers to ensure that they pick you over your competitors, like and profit from your product or service, return for more, and recommend ...

Things you will find inside! What does it mean to re-engage your customers? 3 reasons why your users are leaving you & strategies to overcome them Simple tools to re-engage your customers 7 Strategies to re-engage your users Every brand and marketer wants to keep users ...

Identifying your first 100 customers and then generating business is the key to achieving the validation and traction any new venture needs. So, who are these magical early adopters?  Opposite to popular belief, early adopters are not those who are most eager to test new products/innovations. Early ...

Ideas without execution are worthless. However, you need to first have a worthy plan to execute. Only then would they see the light of the day.  Sometimes it appears that no one knows how to turn an idea into a reality. A team's ability to implement ideas depends on having an execution process in ...

Excellent designs are the result of several different profiles working together. Designers, UX researchers, developers, and others all contribute their knowledge and expertise to the creation of polished and effective designs. However, more often than not designers are lone wolves working in their ...

Design abilities are in high demand as businesses strive to master them to improve their revenues and grow. Passive income can help people attain financial independence and, in certain situations, even liberate them from the traditional workday by allowing them to earn money without having to work ...

The Power of Stories is building brand empathy. Storytelling plays a huge role in User Experience design and in the Design Thinking process. Storytelling creates a compelling narrative around the people we're designing for so that we as designers can develop a deep and emotional understanding of ...

Innovation First or Consumer First ? The Nike Brand Journey Product First vs Consumer First is one of the most common quandary for a founder! Should I build the most amazing product that I know will solve my consumer's problem or should I first take the time to identify who my consumers really ...