Black Friday and White Friday / Gloo AI Studio
2026-11-27 to 2026-11-30
Black Friday is 27 November and Cyber Monday is 30 November 2026. White Friday naming and offer windows vary by retailer.

SAMPLE BRIEFS, NOT CASE STUDIES

Retailer: A specific product offer with visible conditions
State the relevant SKU, actual offer period, stock limits and returns conditions. Keep old prices verifiable and do not invent a discount.
Caption: Explore our Black Friday selection. Check current prices, availability and offer terms.

Salon: A service bundle customers can redeem confidently
Clarify service inclusions, redemption period and booking restrictions. Separate prepaid packages from immediate appointments.
Caption: A little more self-care, planned ahead. See our seasonal bundle and redemption details.

Electronics store: A useful comparison before checkout
Explain differences between two real products, warranty and collection options. Avoid a wall of unsupported best-price claims.
Caption: Compare your shortlist before the sale. See specifications, current offers and pickup options.

SEVEN-DAY CHECKLIST
Day 1: Choose the audience, offer and one action you want customers to take.
Day 2: Gather real product photos, your logo, colours and confirmed offer conditions.
Day 3: Create the main campaign image and review product and text accuracy.
Day 4: Build a short video around the product, occasion and customer benefit.
Day 5: Adapt the story into a carousel: need, offer, proof and next step.
Day 6: Prepare channel-specific captions and export approved creative.
Day 7: Publish through your chosen channel or connected Gloo Local programme; measure enquiries, not just likes.

Sources
US Office of Personnel Management holiday dates: https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/
Dubai Department of Economy and Tourism 2026 retail calendar: https://www.dubaidet.gov.ae/en/newsroom/press-releases/dubai-unveils-2026-retail-calendar
Reviewed 2026-10-04. Confirm actual prices, availability and permissions.