Black Friday and White Friday / GlooTV
2026-11-27 to 2026-11-30
Black Friday is 27 November and Cyber Monday is 30 November 2026. White Friday naming and offer windows vary by retailer.

SAMPLE BRIEFS, NOT CASE STUDIES

Retailer: A specific product offer with visible conditions
State the relevant SKU, actual offer period, stock limits and returns conditions. Keep old prices verifiable and do not invent a discount.
Caption: Explore our Black Friday selection. Check current prices, availability and offer terms.

Salon: A service bundle customers can redeem confidently
Clarify service inclusions, redemption period and booking restrictions. Separate prepaid packages from immediate appointments.
Caption: A little more self-care, planned ahead. See our seasonal bundle and redemption details.

Electronics store: A useful comparison before checkout
Explain differences between two real products, warranty and collection options. Avoid a wall of unsupported best-price claims.
Caption: Compare your shortlist before the sale. See specifications, current offers and pickup options.

SEVEN-DAY CHECKLIST
Day 1: List branches, screens, orientations and the customer decision at each screen.
Day 2: Confirm current menu or product information and campaign start and end times.
Day 3: Prepare legible, screen-ready creative with one offer and one action.
Day 4: Build the playlist and separate menu information from promotional messages.
Day 5: Schedule the appropriate branch and daypart; set a campaign expiry.
Day 6: Check the actual display at each relevant screen and correct local differences.
Day 7: Review screen status and business outcomes; restore evergreen content after the campaign.

Sources
US Office of Personnel Management holiday dates: https://www.opm.gov/policy-data-oversight/pay-leave/federal-holidays/
Dubai Department of Economy and Tourism 2026 retail calendar: https://www.dubaidet.gov.ae/en/newsroom/press-releases/dubai-unveils-2026-retail-calendar
Reviewed 2026-10-04. Confirm actual prices, availability and permissions.