Diwali / GlooTV
2026-11-06 to 2026-11-08
Dhanteras is 6 November and Diwali is 8 November in the referenced 2026 calendar. Dubai campaign dates may span the wider Festival of Lights.

SAMPLE BRIEFS, NOT CASE STUDIES

Restaurant: A Diwali dining and gifting campaign
Separate dine-in reservations from sweet-box collection. Show menu contents, dietary details, lead time and last order date.
Caption: Celebrate around our Diwali table. Explore the festive menu or pre-order a gift box.

Jeweller: A Dhanteras collection with transparent terms
Use actual product photos and clear making-charge or offer conditions. Avoid guaranteed investment-return messaging.
Caption: Explore our Dhanteras collection. Visit the showroom for current prices and offer details.

Salon: A festive service package with visible availability
List the actual services and appointment duration. Publish a booking deadline only when your calendar supports it.
Caption: Your Diwali look, planned ahead. Choose a service and check the next available appointment.

SEVEN-DAY CHECKLIST
Day 1: List branches, screens, orientations and the customer decision at each screen.
Day 2: Confirm current menu or product information and campaign start and end times.
Day 3: Prepare legible, screen-ready creative with one offer and one action.
Day 4: Build the playlist and separate menu information from promotional messages.
Day 5: Schedule the appropriate branch and daypart; set a campaign expiry.
Day 6: Check the actual display at each relevant screen and correct local differences.
Day 7: Review screen status and business outcomes; restore evergreen content after the campaign.

Sources
Drik Panchang festival calendar: https://www.drikpanchang.com/calendars/indian/indiancalendar.html?year=2026
Dubai Department of Economy and Tourism 2026 retail calendar: https://www.dubaidet.gov.ae/en/newsroom/press-releases/dubai-unveils-2026-retail-calendar
Reviewed 2026-10-04. Confirm actual prices, availability and permissions.