Dubai Shopping Festival / GlooTV
2026-12-04 to 2027-01-17
The upcoming Dubai Shopping Festival is 4 December 2026-17 January 2027, not the previous edition's dates.

SAMPLE BRIEFS, NOT CASE STUDIES

Retailer: A weekly product edit with current availability
Refresh featured products and offer terms each week. Show branch directions and collection options before asking for a visit.
Caption: Your next Dubai shopping stop. Explore this week's selection and find the nearest store.

Restaurant: A dining stop linked to the shopping journey
Explain location, opening hours and actual menu options. Avoid claiming an official festival relationship without evidence.
Caption: Take a break between shopping stops. View our menu and find our restaurant.

Multi-location brand: A central campaign with branch-specific execution
Keep brand creative consistent but adapt branch stock, opening hours and location links. Expire each offer rather than leaving old pricing on display.
Caption: Find the right offer at the right branch. Check current products and store details.

SEVEN-DAY CHECKLIST
Day 1: List branches, screens, orientations and the customer decision at each screen.
Day 2: Confirm current menu or product information and campaign start and end times.
Day 3: Prepare legible, screen-ready creative with one offer and one action.
Day 4: Build the playlist and separate menu information from promotional messages.
Day 5: Schedule the appropriate branch and daypart; set a campaign expiry.
Day 6: Check the actual display at each relevant screen and correct local differences.
Day 7: Review screen status and business outcomes; restore evergreen content after the campaign.

Sources
Visit Dubai winter events: https://www.visitdubai.com/articles/events-to-look-forward-to-this-season
Dubai Department of Economy and Tourism 2026 retail calendar: https://www.dubaidet.gov.ae/en/newsroom/press-releases/dubai-unveils-2026-retail-calendar
Reviewed 2026-10-04. Confirm actual prices, availability and permissions.