Halloween / GlooTV
2026-10-31 to 2026-10-31
Halloween is a commercial occasion, not a public holiday. Adapt imagery to your audience and venue policy.

SAMPLE BRIEFS, NOT CASE STUDIES

Cafe: A limited dessert with an unmistakable order route
Photograph the actual item, show collection times and label allergens. Use the promotion only while the item is available.
Caption: Our Halloween dessert lands this weekend. Check flavours and pre-order for collection.

Family venue: A family-friendly session with clear boundaries
Include suitable ages, start and finish times, ticket details and supervision rules. Keep adult evening events separate.
Caption: A not-too-spooky family afternoon. See session times and reserve your place.

Retailer: A last-minute costume collection
Lead with available sizes, collection deadline and store address. Turn urgency into useful information, not a false countdown.
Caption: Still need a costume? Browse available sizes and collect from our store.

SEVEN-DAY CHECKLIST
Day 1: List branches, screens, orientations and the customer decision at each screen.
Day 2: Confirm current menu or product information and campaign start and end times.
Day 3: Prepare legible, screen-ready creative with one offer and one action.
Day 4: Build the playlist and separate menu information from promotional messages.
Day 5: Schedule the appropriate branch and daypart; set a campaign expiry.
Day 6: Check the actual display at each relevant screen and correct local differences.
Day 7: Review screen status and business outcomes; restore evergreen content after the campaign.

Sources
Dubai Department of Economy and Tourism 2026 retail calendar: https://www.dubaidet.gov.ae/en/newsroom/press-releases/dubai-unveils-2026-retail-calendar
Reviewed 2026-10-04. Confirm actual prices, availability and permissions.