Lohri, Pongal and Makar Sankranti / Gloo AI Studio
2027-01-14 to 2027-01-15
Mid-January dates and observances differ by region. The referenced calendar lists Lohri on 14 January and Pongal/Sankranti around 15 January 2027; confirm locally.

SAMPLE BRIEFS, NOT CASE STUDIES

Restaurant: A regional menu story with actual dishes
Name the relevant celebration and actual menu items. Explain availability and preparation instead of mixing unrelated cultural symbols.
Caption: Celebrate with our seasonal menu. Explore the dishes and serving dates.

Retailer: A useful product selection for the local occasion
Select products relevant to your customers and explain collection or delivery deadlines. Check language with a fluent reviewer.
Caption: Your celebration essentials, thoughtfully selected. Explore the range and pickup details.

Community venue: An invitation with complete event information
Publish date, time, location, suitable audience and booking requirements. Ask the organiser to approve the wording and imagery.
Caption: Join our community celebration. Find event details and reserve your place.

SEVEN-DAY CHECKLIST
Day 1: Choose the audience, offer and one action you want customers to take.
Day 2: Gather real product photos, your logo, colours and confirmed offer conditions.
Day 3: Create the main campaign image and review product and text accuracy.
Day 4: Build a short video around the product, occasion and customer benefit.
Day 5: Adapt the story into a carousel: need, offer, proof and next step.
Day 6: Prepare channel-specific captions and export approved creative.
Day 7: Publish through your chosen channel or connected Gloo Local programme; measure enquiries, not just likes.

Sources
Drik Panchang 2027 Indian calendar: https://www.drikpanchang.com/calendars/indian/indiancalendar.html?year=2027
Reviewed 2026-10-04. Confirm actual prices, availability and permissions.