Amazon to collaborate with coffee board of India, to launch four premium Indian coffee brands

Amazon collaborates with coffee board. Amazon is now going to sell premium Indian coffees now on its website. This is thanks to a partnership between the company and the Coffee Board of India. The Coffee Board of India is a division of the Ministry of Commerce and Industry. It is also in charge of Indian coffee cultivation.

These premium coffees are obtained from India’s coffee-producing regions, such as Karnataka, which offers 100% Arabica, Arabica & Robusta Blend. Sales and visibility for small and local coffee vendors throughout the nation through this association.

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Customers can anticipate exciting offerings on Amazon. in.

India’s coffee culture continues to grow. And keeping that in mind this step was taken. Due to this affiliation, small businesses and sellers stand to gain from rising consumer demand, increased awareness of their goods, and increased sales before the festivities.

“Now, we are expanding our reach by launching four premium coffees such as Coorg Arabica Coffee (GI), Chikmagalur Arabica Coffee (GI), 100% Arabica coffee, and a blend of Arabica and Robusta under ‘India Coffee’ brand,’‘ said K.G. Jagadeesha, IAS, CEO & Secretary, Coffee Board on Monday. “The Coffee Board and Amazon partnership is anticipated to increase domestic coffee consumption. To satisfy the preferences of the many coffee connoisseurs across the nation, our coffees are sourced from the best coffee estates, Dr. Jagadeesha added.

According to IBEF, India will produce about 3% of the world’s coffee in 2020, making it the seventh-largest producer in the world. According to the government, coffee exports increased by 90% from the same period in FY 2013–14 to April–June 2022 estimate.

On the other hand, coffee is the most popular subset of the quickly expanding food and beverage category on Amazon.com. Since Amazon elevated Starbucks to the top spot in its F&B category in 2018, the company’s sales of key coffee items have nearly tripled, according to reports. Amazon’s collaboration with the coffeethe board is going to boost this further.

“Our partnership with the Coffee Board of India will give our customers access to a variety of high-quality coffees on Amazon, and we couldn’t be happier about it. This is consistent with our goal of providing Indian coffee flavors to our customers at affordable prices with the ease of quick and safe delivery. Indian companies see value in working with us and selling on Amazon, and this service is a tool to support the vocal for local movement,” said Nishant Raman, Director – IN Consumables, Amazon India.

If you love, Amazon collaborate with coffee board do read: Gloo’s Maker of the Month : Chief Coffee & Founder of Cuppa City

Source: The Hindu

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