Customers want to change the world, and they want companies to support them in doing so. Consumers are investing their money in companies with social missions, brands that want their customers to actively contribute to change rather than just watch it happen. And in our previous post, Best-community-building-secrets-101, we learned all about the foundation of creating a strong community! However, often when we have conversations regarding community building, people are confused about how to start! But here is the thing; building healthy communities isn’t something that has a definite start, middle, and end. If you have a product or service, you already have a strong foundation for your community. So, bearing that in mind, here is a list of everything you can do to launch a new community. But before that, we have something amazing to share with you all! We are excited to share the launch of our very own “Gloo Patron Program”!
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Recognize the functions that you want your community to perform.
Why are you spending the effort to construct this, and why would people find what you’re producing interesting? What corporate objectives does your neighborhood support? Here are some more tips on community-market fit.
Establish the behavior you want members to exhibit.
To promote that behavior, establish rules, standards, or a code of conduct (and don’t forget your ToS and Privacy Policies!). Make an internal policy outlining your response to members who disobey your rules.
Conduct market analysis for your community building.
What communities comparable to the one you want to create already exist? Where do they have success? Where may you fill up any gaps?
Make content that your members will enjoy.
There is some initial guessing involved, but hopefully, you’ll have at least a general concept. First, if you can, strive to produce a sizable volume of material for websites and blogs. Second, to encourage interaction, seed some of this information in your community space by including links to your blog sites. You’ll be able to concentrate your efforts on other community-building initiatives as a result.
Pick a platform for your community building.
Despite the initial similarity between social networks and community platforms, there is a significant difference.
Users of social media platforms don’t interact with one another. Communities, however, center on a particular topic, therefore it’s up to you to use the social network and include certain members there to create one that’s dedicated to your sector.
Based on your research and goals, you may choose between “free” networks like Facebook and Twitter that offer community-like features. Or you might choose a platform that you control, like a community forum. These platforms, which the brand owns, have all the advantages of a social media platform. They also provide you with greater freedom and control over how you interact with your members. You may control an owned community, for instance, if you start a blog or website with a forum or comment area for your visitors, you have entire control over how and when they interact.
Promote your community.
Once you’ve decided on how & when to start the community, it’s time to inform your intended audience. Hence, promote your launch on your website, through emails, and by informing both current and prospective consumers.
Here are some pointers to attract the first 100 people for community building:
- Ask your contacts: No, pestering your loved ones, friends, or acquaintances with information on a project you’re working on isn’t always enjoyable, but it does the trick.
- Talk about it with everyone: Make it a point to engage in conversation with everyone you meet.
- Recruit new members by gamifying the process: Request the assistance of your expanding, early group in expanding the network by introducing their friends, co-workers, and online contacts. By adding competitions or incentive programs to your platform, you may promote this.
- Collaboration with influencers: Promoting your new community and welcoming new members may be accomplished by partnering with a related and complementary business.
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