Although a third of smartphone users download an app each month, it doesn’t necessarily mean they utilize it. In reality, while mobile app retention is declining, app abandonment—the act of using an app just once and then uninstalling it or never using it again—is on the rise. If you retain 20% of your consumers, you’re ahead of the curve since most apps lose 77% of their users within the first three days after installation. The main mistake app marketers make—and one that far too many marketers in other areas also commit—is a confusing activity with productivity. Simply because you have a large Twitter following does not indicate clicks through or purchase. Similarly, just because a large number of people download your app doesn’t necessarily mean that anyone is using it. And hence mobile app re-engagement is crucial.
But how do you proceed if your app has been left unattended? What is the way to increase re-engagement for your mobile app?
Worry not, in this article, I will share the most efficient ways that will help you succeed in re-engaging your app users by giving you:
- Tools for data-driven optimization to increase retention
- 3 Actionable Ways to Reduce Mobile App Uninstall Rate by Improving User Engagement
- Killer Strategies for mobile app re-engagement
Looking to build your product? want to re-engage your customers? Scared about the marketing budget?
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Tools for Data Collection and Optimization for mobile app re-engagement
1. Retention Reports:
Pay attention to the sources that have the best retention rates and exclude the ones that don’t. However, this does not imply you should stop using the network that has low retention rates. Try to determine what went wrong instead; it might have been the targeting, the creative, or the communication. It’s critical to regularly analyze the retention report to learn how to adjust retention measures in response to drop-off behavior.
2. Re-engage Current Users:
App retargeting increases income by 63%, which is 50% more than just user acquisition. Use all available channels, including email, push notifications, and page retargeting campaigns, to re-engage your app’s users. Nykaa is used as the example app retention case study. They have succeeded in becoming India’s largest beauty brand in just three years. They had an app, thus it stands to reason that their focus was on user growth and retargeting former users.
3. Cohort Deep-dive
A cohort is a collection of users who exhibit comparable behaviors and are used to track particular KPIs. The most comprehensive overview is not provided by data with the highest level and broadest extent. By placing the data in context, brands may examine the data more deeply.
4. Deeplink User Experience
Ensure that your app users, wherever they may be, land on the correct page as they conduct their searches. App-to-app integration, smartphone integration, and email integration all need to be seamless and hassle-free to win over people.
Final Takeaways
- Design user journey maps.
- Use multiple channels intelligently to communicate the right message to the right customer at the right time.
- Nudge users to the next step in their journey toward the retention point using push notifications, email, SMS, and ad-retargeting.
3 Actionable Ways to Reduce Mobile App Uninstall Rate by Improving User Engagement
1. Turn Your App into a Community
You can include social features like in-app communities, which are ideal for apps from many industries, to increase user engagement. People are social beings, so the ability to interact with their friends, exchange advice, or simply let them know about their accomplishments strengthens their connection to the app. The following social engagement techniques can assist you in creating a community around your app:
- Create a communication opportunity
- A built-in chat is another way to bring your user experience to a higher level
- Gamify your app
2. Don’t Neglect Your Onboarding Process
- List the most important problems that your software can help users with. like productivity for devices like Todoist or a FitBit activity monitor. You must make clear to users what goals their software can assist them with during the onboarding process.
- Create an easy-to-use interface that will streamline these processes into a procedure that makes sense. Make sure your app is easy to use for your users.
- Count all of the upcoming steps. The best thing to do is to incorporate user-friendly guidance recommendations that would walk them through each process.
- Consider user time. Mobile apps are frequently opened by users but are rarely used for long. To increase the amount of time people spend using your app, take this into account when designing it.
3. Leverage In-App Messaging
Customer connections depend heavily on communication. You already send welcome letters, thank-you notes, and product updates to your users. Push notifications, however, allow you to take this communication a step further and personalize it.
These notifications are sent out automatically and give users a tailored experience because they are based on their behavior. You can configure a push notification to remind a new user to return to your app if they don’t exhibit any activity after installing it or after taking specific actions. We all know how awesome Zomato and Swiggy’s notifications are, that’s what you should aim for.
Killer Strategies for mobile app re-engagement:
Now that we have tools for data collection optimization and know ways to reduce the decrease in engagement let’s hope you don’t require this next part! Hahaha, who are we kidding? No matter how much you optimize, some customers would leave. And hence, re-engagement is the new gold mine according to marketers! Re-engagement strategies for mobile apps are used to revive inactive users. Consider the people who were active in your app and performed some tasks but haven’t interacted with it recently. These users require a refresher on your app’s greatness and how well it meets their demands.
While activating and converting a user is the aim of retargeting efforts, this might entail encouraging users to finish a registration form or make a brand-new purchase.
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Test campaigns and segment users for mobile app re-engagement
A re-engagement strategy must include ongoing testing and marketing optimization. Users can be divided based on specific app actions and periods, such as those who recently viewed a certain type of content or made a payment. You should focus on gamers who quit playing within the last fifteen days after achieving an achievement or reaching a certain level in-game apps. Once you have these segments, you can utilize A/B testing to test different creative to determine the best messages, call-to-actions, and video content to re-engage users and entice them to return to your app.
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Make personalized, dynamic advertising campaigns.
Dynamic advertisements use real-time automation technology to build tailored campaigns based on each user’s prior app usage. Dynamic advertisements provide an incredibly powerful channel for boosting engagement by linking visitors to previously viewed items or pertinent material. The CTA button on each advertisement is deep-linked to a particular product page inside your app, making it simple for the user to finish a transaction.
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Make your app accessible
Make your app accessible through search results and app shops like Google Play and Apple’s App Store. Implementing organized link development and app store optimization is the best method to address this.
For re-engagement initiatives, information like user ID, mobile advertiser ID, and email address might be used. Re-engagement advertisements have been improved and adjusted to target past app users and aid in re-acquisition. Don’t be afraid to use the mainstream media to broadcast your advertisements if you have the financial strength to do so.
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Trigger and Act
App developers must follow the actions and steps consumers do when using the app in this straightforward process. You can identify popular app interfaces by looking at them. In addition, tracking shows users the conversion as well as the divergence points. With this knowledge, app developers should be able to focus on their advantages and disadvantages.
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Deep Link your mobile app for re-engagement
We’re going to use the search engine web in the sense that it uses URLs to link material to comprehend this phenomenon. Users used to be led to the search and browse page in the past. This took a lot of time and was annoying. Deep linking, on the other hand, enables app creators and developers to direct users to the desired app screen.
Looking to build your product? want to re-engage your customers? Scared about the marketing budget?
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