What is a website analytics dashboard?

A website analytics dashboard helps you understand where visitors come from, which pages they land on first, and whether they take action (leads or conversions).

What are “top landing pages” and why do they matter?

Top landing pages are the first pages visitors see. Improving your top landing pages is often the fastest way to increase conversions without increasing traffic.

How do I track where website traffic comes from?

Use a channel/traffic sources report (organic search, paid, social, referral) and review it on a consistent monthly window so you can see what is growing and what is declining.

Website Analytics

AI Website Analytics Dashboard - Understand Traffic Sources and Top Landing Pages

Website analytics only matter if they answer business questions: where traffic comes from, which pages drive results, and what to fix next. This AI website analytics dashboard page explains the essentials and how to use them to grow.

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Result: Understand where website visitors come from
Result: Improve the pages that drive leads
Result: Increase conversions without guessing

What This Solves (and Why It Matters)

Practical context you can act on immediately—whether you use Gloo or not.

What owners actually want from “website analytics”

Owners don’t want charts—they want answers. Website analytics should explain: where visitors came from, what page they landed on, and whether they took action.

If you can answer those three, you can improve marketing and your website without needing a technical team.

Where traffic comes from (traffic sources)
What visitors saw first (top landing pages)
What actions happened (leads / conversions)

DIY without Gloo (what to track first)

Start with website traffic analysis and top landing pages. Then add conversion tracking. Do a simple monthly review and write down what changed so you can connect cause and effect.

This is enough to spot wasted spend and improve the pages that matter.

Website traffic analysis (30-day window)
Website traffic sources (channel mix)
Top landing pages (fix the top 3 first)
Track website conversions/leads

How Gloo helps

Gloo focuses on an owner-readable dashboard with context and trends, plus the ability to connect website performance back to Google discovery.

That’s where “AI” is valuable: it reduces time-to-insight and helps prioritize what to fix next.

Clear trends and period comparisons
One place to review discovery + website performance
Faster reporting and prioritization

What you get

Each playbook includes ready-to-run AI workflows, positioning frameworks, and marketing assets tailored to Website Analytics teams.