Local Business Analytics

Google My Business Dashboard - Cross-Channel Visibility + Lead Intelligence (GBP + Search + Website)

Build a real “local growth” dashboard: Google Business Profile (Maps/Search) visibility, Search Console demand, and website capture. This page focuses on intermediate-to-advanced analysis: diagnosing what moved, why it moved, and what to fix first.

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Result: Know if Google visibility is up or down
Result: Catch drops early before revenue dips
Result: Prioritize the right fixes (Maps vs Search vs website)

What This Solves (and Why It Matters)

Practical context you can act on immediately—whether you use Gloo or not.

The convergence model (why “one metric” fails)

Lead volume is downstream. A useful dashboard explains the chain: (1) visibility on Maps/GBP, (2) search demand in Google Search, and (3) website capture and conversion. If you only look at one layer, you will misdiagnose the cause.

A good “GMB dashboard” is really a convergence dashboard that tells you which layer moved and whether the rest of the funnel followed.

Visibility: GBP views (Maps + Search)
Demand: Search Console impressions + queries
Capture: landing pages + conversion tracking

Diagnostics workflow (15 minutes, intermediate level)

Start with period-over-period deltas (30d vs previous 30d, or 90d vs previous 90d). Then attribute the change: did Maps/GBP visibility move, did Search demand move, or did website conversion move?

Only after attribution should you pick tactics (GBP optimization vs SEO vs landing page/conversion work).

Step 1: compare periods (same length) and note deltas
Step 2: decide whether the change is Visibility, Demand, or Capture
Step 3: pick 1–2 fixes with highest leverage

Quick attribution table: what changed, where to look next, and what it usually means.
If you see…	Check next	Usually means
GBP views down but website traffic stable	GBP categories, photos freshness, reviews, posts	Maps visibility issue (profile relevance/prominence shifted)
Search Console impressions down but GBP stable	Top queries, page relevance, indexing	SEO/demand issue (queries lost or pages slipped)
Traffic stable but leads down	Landing pages, forms/call tracking, UX	Conversion/capture issue (site not converting or tracking broke)
Everything down	Seasonality, outages, listing suspensions, major changes	Systemic issue—triage before optimizations

DIY (without Gloo): build a lightweight dashboard that stays consistent

Advanced users don’t need more tools—they need consistent definitions. Use the same window, same KPIs, and one sheet. The mistake is changing the time range each month or mixing locations and channels.

Keep the dashboard small: 10 KPIs max. Add a “notes” column for what changed so you can connect cause → effect.

GBP: views (Maps/Search), actions (calls, directions, website clicks)
GSC: impressions, clicks, position, top queries
Website: traffic sources, top landing pages, conversions/leads

How Gloo helps (faster attribution, same truth)

Gloo reduces the work of convergence: it brings the layers into one view with consistent period comparisons so teams can spend time on decisions, not exports.

Use it as an intelligence layer: explain what moved, where it moved, and what to do next.

Convergence view across GBP + GSC + website analytics
Built-in period comparisons and breakdowns
Multi-location benchmarking when you manage multiple stores

What you get

Each playbook includes ready-to-run AI workflows, positioning frameworks, and marketing assets tailored to Local Business Analytics teams.