India · October 2026-January 2027

Navratri and Dussehra screen campaigns that make the next step clear.

Win the festive visit, not just a festive like. Fasting menus, evening shopping and neighbourhood celebrations create different customer needs. Publish the exact option, opening time and route to purchase instead of one generic festival greeting.

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Public examples. No form needed. Sign up when you are ready to create or run your campaign.

Navratri and Dussehra plan: offer, creative, customer action — An original campaign planning illustration, not a customer performance result.

By Gloo Product and ResearchReviewed 4 October 20262026-10-11 to 2026-10-20

How can my business run Navratri and Dussehra promotions across its screens?

Plan promotional playlists, schedule campaign windows and manage branch screens centrally with GlooTV. Pair screen-ready creative from Gloo AI Studio with accurate location-specific prices, menus and availability.

Before you create anything: agree the offer, available dates, branch details and one conversion action. Your caption, creative and destination should answer the same buying question.

Verify local fasting practices and festival dates with your community. These dates guide planning; they do not imply official festival participation.

Three starting points

Campaigns built around a real buying decision.

Adapt these examples to your actual products, prices and availability. They are sample briefs, not case studies or claims about customer results.

01 / Restaurant

A fasting-friendly menu customers can actually inspect

Show ingredients, preparation policy, price and serving hours. Do not describe a dish as suitable for every fasting tradition.

Screen brief: put the product or service first, keep offer conditions legible at viewing distance, and rotate a branch-specific next-step slide. Preview the actual screen orientation before scheduling.

Sample screen message: Navratri thali available 11-20 October. View the menu and reserve your table.

02 / Fashion retailer

An outfit edit for a specific celebration

Group looks by occasion and stock availability. Add fitting hours and the nearest store rather than hiding the buying information in a caption.

Sample screen message: Your garba-night outfit, ready to try. Explore our festive edit and visit the store.

03 / Salon

Bookable appointments before the final rush

Promote real appointment windows and a clear service package. Confirm the booking channel before scheduling reminders.

Sample screen message: Celebration-ready hair and makeup. Check available appointments before Dussehra.

Download the brief and seven-day checklist

Seven days from idea to an approved campaign.

This is an execution sequence, not a guarantee that every campaign takes seven days. Give approvals, fulfilment and reservations the lead time they need.

Have these ready

Your logo and colours; actual product photos; confirmed offer terms; branch details; buying or booking destination; and a named person to approve publishing.

Day 1
List branches, screens, orientations and the customer decision at each screen.
Day 2
Confirm current menu or product information and campaign start and end times.
Day 3
Prepare legible, screen-ready creative with one offer and one action.
Day 4
Build the playlist and separate menu information from promotional messages.
Day 5
Schedule the appropriate branch and daypart; set a campaign expiry.
Day 6
Check the actual display at each relevant screen and correct local differences.
Day 7
Review screen status and business outcomes; restore evergreen content after the campaign.

GlooTV

Put the right offer on the right screen, at the right time.

Managing multiple branches? Keep central brand control while adapting local menus, offers and campaign times. This page is about screen fleet campaigns, not video walls.

Plan my screen campaign

Before you launch

When should I launch my Navratri and Dussehra campaign?

Work backwards from 2026-10-11 to 2026-10-20. Start sooner when customers need to reserve appointments, order gifts or approve group bookings. Verify local fasting practices and festival dates with your community.

What does GlooTV help my business do?

Can I use the campaign examples without signing up?

Yes. The sample captions, creative brief and seven-day checklist are public. Sign up to create assets or run connected product workflows. Product usage depends on your plan, credits, permissions and connected accounts.

Will this guarantee more bookings or a number-one search ranking?

No. Offer relevance, demand, location, competition and execution all matter. Use the campaign to remove buying friction and compare actual enquiries, visits and orders with an equivalent previous period.

Calendar sources and scope

Dates are grounded in the sources below, reviewed 4 October 2026. Campaign recommendations are Gloo's editorial guidance, not findings attributed to these calendar publishers.

Drik Panchang festival calendar

Take the campaign to the next channel.

Plan my screen campaign