India · October 2026-January 2027

Navratri and Dussehra content your customers can act on.

Win the festive visit, not just a festive like. Fasting menus, evening shopping and neighbourhood celebrations create different customer needs. Publish the exact option, opening time and route to purchase instead of one generic festival greeting.

Public examples. No form needed. Sign up when you are ready to create or run your campaign.

Navratri and Dussehra plan: offer, creative, customer action
An original campaign planning illustration, not a customer performance result.
By Gloo Product and ResearchReviewed 2026-10-11 to 2026-10-20

How can my business create Navratri and Dussehra images, videos and carousels?

Turn your products, services, brand and offer into campaign images, short videos and carousel creative. Create in Gloo AI Studio; use Gloo Local for the connected Instagram planning and publishing programme.

Before you create anything: agree the offer, available dates, branch details and one conversion action. Your caption, creative and destination should answer the same buying question.

Verify local fasting practices and festival dates with your community. These dates guide planning; they do not imply official festival participation.

Three starting points

Campaigns built around a real buying decision.

Adapt these examples to your actual products, prices and availability. They are sample briefs, not case studies or claims about customer results.

01 / Restaurant

A fasting-friendly menu customers can actually inspect

Show ingredients, preparation policy, price and serving hours. Do not describe a dish as suitable for every fasting tradition.

Creative brief: lead with the real restaurant product or service, use your brand colours, leave room for a readable headline and make the next step visible. Review AI-generated details before export.

Sample caption: Navratri thali available 11-20 October. View the menu and reserve your table.

02 / Fashion retailer

An outfit edit for a specific celebration

Group looks by occasion and stock availability. Add fitting hours and the nearest store rather than hiding the buying information in a caption.

Creative brief: lead with the real fashion retailer product or service, use your brand colours, leave room for a readable headline and make the next step visible. Review AI-generated details before export.

Sample caption: Your garba-night outfit, ready to try. Explore our festive edit and visit the store.

03 / Salon

Bookable appointments before the final rush

Promote real appointment windows and a clear service package. Confirm the booking channel before scheduling reminders.

Creative brief: lead with the real salon product or service, use your brand colours, leave room for a readable headline and make the next step visible. Review AI-generated details before export.

Sample caption: Celebration-ready hair and makeup. Check available appointments before Dussehra.
Download the brief and seven-day checklist

Seven days from idea to an approved campaign.

This is an execution sequence, not a guarantee that every campaign takes seven days. Give approvals, fulfilment and reservations the lead time they need.

Have these ready

Your logo and colours; actual product photos; confirmed offer terms; branch details; buying or booking destination; and a named person to approve publishing.

  1. Day 1

    Choose the audience, offer and one action you want customers to take.

  2. Day 2

    Gather real product photos, your logo, colours and confirmed offer conditions.

  3. Day 3

    Create the main campaign image and review product and text accuracy.

  4. Day 4

    Build a short video around the product, occasion and customer benefit.

  5. Day 5

    Adapt the story into a carousel: need, offer, proof and next step.

  6. Day 6

    Prepare channel-specific captions and export approved creative.

  7. Day 7

    Publish through your chosen channel or connected Gloo Local programme; measure enquiries, not just likes.

Gloo AI Studio Instagram post creation interface
Existing AI Studio interface. Available workflows depend on connected accounts and your plan.

Gloo AI Studio

Your campaign deserves more than a stock greeting.

Turn your products, services, brand and offer into campaign images, short videos and carousel creative. Create in Gloo AI Studio; use Gloo Local for the connected Instagram planning and publishing programme.

Need a full Instagram programme, not just creative? Gloo Local connects planning, creation, review, scheduling and publishing.

Create my campaign visuals

Before you launch

When should I launch my Navratri and Dussehra campaign?

Work backwards from 2026-10-11 to 2026-10-20. Start sooner when customers need to reserve appointments, order gifts or approve group bookings. Verify local fasting practices and festival dates with your community.

What does Gloo AI Studio help my business do?

Turn your products, services, brand and offer into campaign images, short videos and carousel creative. Create in Gloo AI Studio; use Gloo Local for the connected Instagram planning and publishing programme.

Can I use the campaign examples without signing up?

Yes. The sample captions, creative brief and seven-day checklist are public. Sign up to create assets or run connected product workflows. Product usage depends on your plan, credits, permissions and connected accounts.

Will this guarantee more bookings or a number-one search ranking?

No. Offer relevance, demand, location, competition and execution all matter. Use the campaign to remove buying friction and compare actual enquiries, visits and orders with an equivalent previous period.

Calendar sources and scope

Dates are grounded in the sources below, reviewed 4 October 2026. Campaign recommendations are Gloo's editorial guidance, not findings attributed to these calendar publishers.

Take the campaign to the next channel.

Create my campaign visuals