United States / Dubai · October 2026-January 2027

Black Friday and White Friday screen campaigns that make the next step clear.

Make the offer clear enough to buy, not merely click. Customers are comparing total price, availability and fulfilment. A strong Black Friday campaign makes the real saving and the next step explicit, with no invented scarcity.

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Public examples. No form needed. Sign up when you are ready to create or run your campaign.

Black Friday and White Friday plan: offer, creative, customer action — An original campaign planning illustration, not a customer performance result.

By Gloo Product and ResearchReviewed 4 October 20262026-11-27 to 2026-11-30

How can my business run Black Friday and White Friday promotions across its screens?

Plan promotional playlists, schedule campaign windows and manage branch screens centrally with GlooTV. Pair screen-ready creative from Gloo AI Studio with accurate location-specific prices, menus and availability.

Before you create anything: agree the offer, available dates, branch details and one conversion action. Your caption, creative and destination should answer the same buying question.

Black Friday is 27 November and Cyber Monday is 30 November 2026. White Friday naming and offer windows vary by retailer. These dates guide planning; they do not imply official festival participation.

Three starting points

Campaigns built around a real buying decision.

Adapt these examples to your actual products, prices and availability. They are sample briefs, not case studies or claims about customer results.

01 / Retailer

A specific product offer with visible conditions

State the relevant SKU, actual offer period, stock limits and returns conditions. Keep old prices verifiable and do not invent a discount.

Screen brief: put the product or service first, keep offer conditions legible at viewing distance, and rotate a branch-specific next-step slide. Preview the actual screen orientation before scheduling.

Sample screen message: Explore our Black Friday selection. Check current prices, availability and offer terms.

02 / Salon

A service bundle customers can redeem confidently

Clarify service inclusions, redemption period and booking restrictions. Separate prepaid packages from immediate appointments.

Sample screen message: A little more self-care, planned ahead. See our seasonal bundle and redemption details.

03 / Electronics store

A useful comparison before checkout

Explain differences between two real products, warranty and collection options. Avoid a wall of unsupported best-price claims.

Sample screen message: Compare your shortlist before the sale. See specifications, current offers and pickup options.

Download the brief and seven-day checklist

Seven days from idea to an approved campaign.

This is an execution sequence, not a guarantee that every campaign takes seven days. Give approvals, fulfilment and reservations the lead time they need.

Have these ready

Your logo and colours; actual product photos; confirmed offer terms; branch details; buying or booking destination; and a named person to approve publishing.

Day 1
List branches, screens, orientations and the customer decision at each screen.
Day 2
Confirm current menu or product information and campaign start and end times.
Day 3
Prepare legible, screen-ready creative with one offer and one action.
Day 4
Build the playlist and separate menu information from promotional messages.
Day 5
Schedule the appropriate branch and daypart; set a campaign expiry.
Day 6
Check the actual display at each relevant screen and correct local differences.
Day 7
Review screen status and business outcomes; restore evergreen content after the campaign.

GlooTV

Put the right offer on the right screen, at the right time.

Managing multiple branches? Keep central brand control while adapting local menus, offers and campaign times. This page is about screen fleet campaigns, not video walls.

Plan my screen campaign

Before you launch

When should I launch my Black Friday and White Friday campaign?

Work backwards from 2026-11-27 to 2026-11-30. Start sooner when customers need to reserve appointments, order gifts or approve group bookings. Black Friday is 27 November and Cyber Monday is 30 November 2026. White Friday naming and offer windows vary by retailer.

What does GlooTV help my business do?

Can I use the campaign examples without signing up?

Yes. The sample captions, creative brief and seven-day checklist are public. Sign up to create assets or run connected product workflows. Product usage depends on your plan, credits, permissions and connected accounts.

Will this guarantee more bookings or a number-one search ranking?

No. Offer relevance, demand, location, competition and execution all matter. Use the campaign to remove buying friction and compare actual enquiries, visits and orders with an equivalent previous period.

Calendar sources and scope

Dates are grounded in the sources below, reviewed 4 October 2026. Campaign recommendations are Gloo's editorial guidance, not findings attributed to these calendar publishers.

Take the campaign to the next channel.

Plan my screen campaign