SEO Reporting Dashboard - Explain Lead Changes with Visibility, Demand, and Conversion Metrics
A strong SEO reporting dashboard does one job: explain lead changes without vanity metrics. Learn a practical reporting model that combines Maps visibility, Search demand, and website conversion so you know what to fix first.
- Result
- Explain why leads changed (not just that they changed)
- Result
- Choose the highest-leverage fix first
- Result
- Reduce reporting time and confusion
What This Solves (and Why It Matters)
Practical context you can act on immediately—whether you use Gloo or not.
What a “real” SEO dashboard includes
Most dashboards report outputs (traffic, rankings) and miss the business question: why did leads change?
A useful SEO reporting dashboard separates three layers so you can diagnose quickly: visibility (Maps), demand (Search), and capture (website).
- Visibility: are you being shown in local results?
- Demand: are people searching for your services?
- Capture: do visitors convert into calls/forms/bookings?
A simple monthly reporting template (DIY)
Pick one time window (last 28–30 days) and keep it forever. Report the same KPIs in the same order.
Add a notes column for changes so you can tie cause → effect.
| Section | KPIs to track | Why it matters |
|---|---|---|
| Maps visibility | Maps views, Search views, calls, directions | Tells you if your local presence is being seen and acted on |
| Search demand | Impressions, clicks, position, top query groups | Shows whether demand/rankings are moving for valuable searches |
| Website capture | Top landing pages, traffic sources, lead actions | Explains whether visitors are converting into revenue opportunities |
How Gloo helps
Gloo provides the convergence layer that most teams rebuild manually each month: one view across Maps, Search, and website performance with consistent comparisons.
That makes reporting faster and decisions clearer.
- One dashboard across channels
- Built-in period comparisons
- Owner-ready reporting for teams
What you get
Each playbook includes ready-to-run AI workflows, positioning frameworks, and marketing assets tailored to SEO Reporting teams.
3-layer SEO model: visibility, demand, capture
Built to solve the most common execution gaps for seo reporting teams.
Month-over-month reporting that stays consistent
Built to solve the most common execution gaps for seo reporting teams.
Issue triage: what changed and where
Built to solve the most common execution gaps for seo reporting teams.
Owner-ready reporting summaries
Built to solve the most common execution gaps for seo reporting teams.
Works for single-location and multi-location teams
Built to solve the most common execution gaps for seo reporting teams.
You might also like
Google My Business Dashboard - Cross-Channel Visibility + Lead Intelligence (GBP + Search + Website)
Same gbp-analytics solution
Google Maps SEO - Diagnose Rankings, Visibility, and Lead Drops (Relevance · Distance · Prominence)
Same gbp-analytics solution
Google Search Console Dashboard - Query + Page Intelligence for Better SEO Decisions
Same gbp-analytics solution
Website Traffic Analysis - Find What Drives Leads (Sources, Landing Pages, Conversion Paths)
Same gbp-analytics solution
More like this
Yelp Marketing Optimization
Related use case
Youtube Restaurant Marketing Channel
Related use case
Zomato Delivery Marketing Guide
Related use case
Zomato Restaurant Marketing Guide
Related use case
AI British Pub Food Photography UK - Traditional Flavors, Modern Appeal
Related use case
AI Construction Visual Generator - Renovation & Project Showcase
Related use case
Proven outcomes for SEO Reporting
Use these playbooks to launch campaigns, train staff, build investor decks, or refresh your online presence—without waiting on agencies.
Build accountability for SEO work
Make SEO decisions with confidence
Inside the SEO Reporting playbook
- 1
Strategy brief with positioning, demand triggers, and high-performing campaign angles tuned for your market.
- 2
AI prompt packs for landing pages, ads, outreach, menu descriptions, and social content your team needs daily.
- 3
Metrics tracker with realistic conversion benchmarks and ROI expectations to report wins with confidence.
Teams love shipping with Gloo
Gloo Local Reviews powers marketing content, product launches, and training for hospitality, retail, local services, and franchise operators worldwide.
Built on generative AI best practices
Comes with ready-to-run automations
Trusted by hospitality, retail, services, and franchise operators