Brands can & should use a brand community as a potent tool to maintain and expand their devoted fan bases. They are excellent for improving leads ...

Looking to enhance your bottom line while increasing lifetime value, decreasing churn, and client engagement? Consider the last time you had a truly wonderful ...

Although a third of smartphone users download an app each month, it doesn't necessarily mean they utilize it. In reality, while mobile app retention is ...

Customer communities drive value for companies. Communities have the power to combine manager roles and change communications from one-to-one to many-to-many. ...

One of today's top marketing challenges is customer engagement. Why? Because it emphasizes the primary goal of marketing, which is to develop relationships ...

Things you will find inside! What does it mean to re-engage your customers? 3 reasons why your users are leaving you & strategies to overcome them ...

Identifying your first 100 customers and then generating business is the key to achieving the validation and traction any new venture needs. So, who are these ...

Communities built on the power of opinions can create value Long lasting communities possess a strong belief in their purpose. Moreover each  member is aware ...

Customers want to change the world, and they want companies to support them in doing so. Consumers are investing their money in companies with social missions, ...

Make your customers Hero! Your customer is not a damsel in distress. If you have studied marketing, you must be aware of the key marketing mantras, namely ...