United States / Dubai · October 2026-January 2027

Black Friday and White Friday content your customers can act on.

Make the offer clear enough to buy, not merely click. Customers are comparing total price, availability and fulfilment. A strong Black Friday campaign makes the real saving and the next step explicit, with no invented scarcity.

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Black Friday and White Friday plan: offer, creative, customer action — An original campaign planning illustration, not a customer performance result.

By Gloo Product and ResearchReviewed 4 October 20262026-11-27 to 2026-11-30

How can my business create Black Friday and White Friday images, videos and carousels?

Turn your products, services, brand and offer into campaign images, short videos and carousel creative. Create in Gloo AI Studio; use Gloo Local for the connected Instagram planning and publishing programme.

Before you create anything: agree the offer, available dates, branch details and one conversion action. Your caption, creative and destination should answer the same buying question.

Black Friday is 27 November and Cyber Monday is 30 November 2026. White Friday naming and offer windows vary by retailer. These dates guide planning; they do not imply official festival participation.

Three starting points

Campaigns built around a real buying decision.

Adapt these examples to your actual products, prices and availability. They are sample briefs, not case studies or claims about customer results.

01 / Retailer

A specific product offer with visible conditions

State the relevant SKU, actual offer period, stock limits and returns conditions. Keep old prices verifiable and do not invent a discount.

Creative brief: lead with the real retailer product or service, use your brand colours, leave room for a readable headline and make the next step visible. Review AI-generated details before export.

Sample caption: Explore our Black Friday selection. Check current prices, availability and offer terms.

02 / Salon

A service bundle customers can redeem confidently

Clarify service inclusions, redemption period and booking restrictions. Separate prepaid packages from immediate appointments.

Creative brief: lead with the real salon product or service, use your brand colours, leave room for a readable headline and make the next step visible. Review AI-generated details before export.

Sample caption: A little more self-care, planned ahead. See our seasonal bundle and redemption details.

03 / Electronics store

A useful comparison before checkout

Explain differences between two real products, warranty and collection options. Avoid a wall of unsupported best-price claims.

Creative brief: lead with the real electronics store product or service, use your brand colours, leave room for a readable headline and make the next step visible. Review AI-generated details before export.

Sample caption: Compare your shortlist before the sale. See specifications, current offers and pickup options.

Download the brief and seven-day checklist

Seven days from idea to an approved campaign.

This is an execution sequence, not a guarantee that every campaign takes seven days. Give approvals, fulfilment and reservations the lead time they need.

Have these ready

Your logo and colours; actual product photos; confirmed offer terms; branch details; buying or booking destination; and a named person to approve publishing.

Day 1
Choose the audience, offer and one action you want customers to take.
Day 2
Gather real product photos, your logo, colours and confirmed offer conditions.
Day 3
Create the main campaign image and review product and text accuracy.
Day 4
Build a short video around the product, occasion and customer benefit.
Day 5
Adapt the story into a carousel: need, offer, proof and next step.
Day 6
Prepare channel-specific captions and export approved creative.
Day 7
Publish through your chosen channel or connected Gloo Local programme; measure enquiries, not just likes.

Gloo AI Studio

Your campaign deserves more than a stock greeting.

Need a full Instagram programme, not just creative? Gloo Local connects planning, creation, review, scheduling and publishing.

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Before you launch

When should I launch my Black Friday and White Friday campaign?

Work backwards from 2026-11-27 to 2026-11-30. Start sooner when customers need to reserve appointments, order gifts or approve group bookings. Black Friday is 27 November and Cyber Monday is 30 November 2026. White Friday naming and offer windows vary by retailer.

What does Gloo AI Studio help my business do?

Can I use the campaign examples without signing up?

Yes. The sample captions, creative brief and seven-day checklist are public. Sign up to create assets or run connected product workflows. Product usage depends on your plan, credits, permissions and connected accounts.

Will this guarantee more bookings or a number-one search ranking?

No. Offer relevance, demand, location, competition and execution all matter. Use the campaign to remove buying friction and compare actual enquiries, visits and orders with an equivalent previous period.

Calendar sources and scope

Dates are grounded in the sources below, reviewed 4 October 2026. Campaign recommendations are Gloo's editorial guidance, not findings attributed to these calendar publishers.

Take the campaign to the next channel.

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