India · October 2026-January 2027

Lohri, Pongal and Makar Sankranti content your customers can act on.

Create for the celebration your community actually observes. Regional harvest festivals are not interchangeable. Choose the relevant observance, language, food and symbols before you create a creative brief.

Public examples. No form needed. Sign up when you are ready to create or run your campaign.

Lohri, Pongal and Makar Sankranti plan: offer, creative, customer action
An original campaign planning illustration, not a customer performance result.
By Gloo Product and ResearchReviewed 2027-01-14 to 2027-01-15

How can my business create Lohri, Pongal and Makar Sankranti images, videos and carousels?

Turn your products, services, brand and offer into campaign images, short videos and carousel creative. Create in Gloo AI Studio; use Gloo Local for the connected Instagram planning and publishing programme.

Before you create anything: agree the offer, available dates, branch details and one conversion action. Your caption, creative and destination should answer the same buying question.

Mid-January dates and observances differ by region. The referenced calendar lists Lohri on 14 January and Pongal/Sankranti around 15 January 2027; confirm locally. These dates guide planning; they do not imply official festival participation.

Three starting points

Campaigns built around a real buying decision.

Adapt these examples to your actual products, prices and availability. They are sample briefs, not case studies or claims about customer results.

01 / Restaurant

A regional menu story with actual dishes

Name the relevant celebration and actual menu items. Explain availability and preparation instead of mixing unrelated cultural symbols.

Creative brief: lead with the real restaurant product or service, use your brand colours, leave room for a readable headline and make the next step visible. Review AI-generated details before export.

Sample caption: Celebrate with our seasonal menu. Explore the dishes and serving dates.

02 / Retailer

A useful product selection for the local occasion

Select products relevant to your customers and explain collection or delivery deadlines. Check language with a fluent reviewer.

Creative brief: lead with the real retailer product or service, use your brand colours, leave room for a readable headline and make the next step visible. Review AI-generated details before export.

Sample caption: Your celebration essentials, thoughtfully selected. Explore the range and pickup details.

03 / Community venue

An invitation with complete event information

Publish date, time, location, suitable audience and booking requirements. Ask the organiser to approve the wording and imagery.

Creative brief: lead with the real community venue product or service, use your brand colours, leave room for a readable headline and make the next step visible. Review AI-generated details before export.

Sample caption: Join our community celebration. Find event details and reserve your place.
Download the brief and seven-day checklist

Seven days from idea to an approved campaign.

This is an execution sequence, not a guarantee that every campaign takes seven days. Give approvals, fulfilment and reservations the lead time they need.

Have these ready

Your logo and colours; actual product photos; confirmed offer terms; branch details; buying or booking destination; and a named person to approve publishing.

  1. Day 1

    Choose the audience, offer and one action you want customers to take.

  2. Day 2

    Gather real product photos, your logo, colours and confirmed offer conditions.

  3. Day 3

    Create the main campaign image and review product and text accuracy.

  4. Day 4

    Build a short video around the product, occasion and customer benefit.

  5. Day 5

    Adapt the story into a carousel: need, offer, proof and next step.

  6. Day 6

    Prepare channel-specific captions and export approved creative.

  7. Day 7

    Publish through your chosen channel or connected Gloo Local programme; measure enquiries, not just likes.

Gloo AI Studio Instagram post creation interface
Existing AI Studio interface. Available workflows depend on connected accounts and your plan.

Gloo AI Studio

Your campaign deserves more than a stock greeting.

Turn your products, services, brand and offer into campaign images, short videos and carousel creative. Create in Gloo AI Studio; use Gloo Local for the connected Instagram planning and publishing programme.

Need a full Instagram programme, not just creative? Gloo Local connects planning, creation, review, scheduling and publishing.

Create my campaign visuals

Before you launch

When should I launch my Lohri, Pongal and Makar Sankranti campaign?

Work backwards from 2027-01-14 to 2027-01-15. Start sooner when customers need to reserve appointments, order gifts or approve group bookings. Mid-January dates and observances differ by region. The referenced calendar lists Lohri on 14 January and Pongal/Sankranti around 15 January 2027; confirm locally.

What does Gloo AI Studio help my business do?

Turn your products, services, brand and offer into campaign images, short videos and carousel creative. Create in Gloo AI Studio; use Gloo Local for the connected Instagram planning and publishing programme.

Can I use the campaign examples without signing up?

Yes. The sample captions, creative brief and seven-day checklist are public. Sign up to create assets or run connected product workflows. Product usage depends on your plan, credits, permissions and connected accounts.

Will this guarantee more bookings or a number-one search ranking?

No. Offer relevance, demand, location, competition and execution all matter. Use the campaign to remove buying friction and compare actual enquiries, visits and orders with an equivalent previous period.

Calendar sources and scope

Dates are grounded in the sources below, reviewed 4 October 2026. Campaign recommendations are Gloo's editorial guidance, not findings attributed to these calendar publishers.

Take the campaign to the next channel.

Create my campaign visuals