How GlooTV Works

A step-by-step view of how content moves from upload to playlists, then onto TVs and into live monitoring.

Updated May 14, 2026

End-to-end workflow

  1. 1

    Upload images, videos, reviews, or social-driven promo assets.

  2. 2

    Add the approved assets into one or more playlists.

  3. 3

    Assign the playlists to individual TVs, store groups, or multiple locations.

  4. 4

    Launch content remotely where supported by the app and device state.

  5. 5

    Monitor TV activity, recent events, and exceptions from the dashboard.

In the current CMS, this journey is split across dedicated surfaces. Promos can come from direct upload, Instagram imports, or AI-generated assets. Playlists are edited separately. TV playback actions happen from TV Management rather than from the promo editor itself.

Flow diagram showing content upload, playlist assignment, remote launch, and TV monitoring
GlooTV turns content operations into a repeatable upload-to-TV workflow.

What operators should watch

  • Whether the right playlist is assigned to the right TV.
  • Whether the app is active during business hours.
  • Whether a playlist has exited and needs relaunching.
  • Whether offline TVs require store-side follow-up.
  • Whether recent Instagram or review content still needs to be pushed into the correct playlist.

Why monitoring matters

Publishing is only half of the job. The operations view is what tells you whether the TV App is open, whether a playlist is still running, and which TVs need attention before customers notice a blank or incorrect screen.

The TV details journey also exposes event history such as app or playlist state changes. That makes it much easier to explain why a TV looked fine earlier in the day but is no longer showing the assigned content.