How Instagram Automation works
Instagram Automation lets teams automatically convert new Instagram posts or reels into GlooTV promos and publish them to selected playlists.
In the current CMS, Instagram can be managed both manually and automatically. Teams can connect business accounts, view recent posts, preview media, add a post to promotions, and build reusable automation rules when they want the ingest process to run without operator intervention.
- 1Post on Instagram
- 2GlooTV detects it
- 3Applies template
- 4Adds to playlist
- 5Plays on TV
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Set up the automation
- 1
Connect the Instagram account.
- 2
Create or enable an automation rule.
- 3
Choose the frequency.
- 4
Select a branded template.
- 5
Select target playlists.
- 6
Save the rule.
- 7
Confirm that new posts or reels are picked up automatically.
The current automation rule builder supports source account selection, hashtags, keywords, media-type filtering, real-time or scheduled execution, chronological processing, backlog handling, add-to-playlist behavior, and template rules for image or video processing before playlist insertion.
Branded template options
- Brand logo
- Brand colors
- CTA copy
- QR code
- Store-level QR code
- Offer layout
- Design layout
- Post or reel placement
When automation is not the right fit for a given post, operators can still add recent Instagram posts manually from the integrations view and then route the created promo into the right playlist.
Manual fallback when automation is too broad
Not every Instagram post belongs on a TV. If the automation rule is too broad, use the integrations view to review recent posts manually, preview the media, and only add selected posts into promotions or playlists. That keeps in-store playback aligned with the location context instead of mirroring every social post automatically.
- Use automation for repeatable campaign patterns.
- Use manual import for one-off posts, local announcements, or sensitive content.
- Review logs or test filters when rules pick up the wrong media.